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Howard Bloom has been called “the Darwin, Einstein, Newton, and Freud of the 21st Century” by Britain's Channel4 TV and "the next Stephen Hawking" by Gear Magazine. Joseph Chilton Pearce, author of Evolution's End and The Crack in the Cosmic Egg says, "I have finished Howard Bloom's two books, The Lucifer Principle and Global Brain, in that order, and am seriously awed, near overwhelmed by the magnitude of what he has done. I never expected to see, in any form, from any sector, such an accomplishment. I doubt there is a stronger intellect than Bloom's on the planet."
Bloom was born and raised in Buffalo, New York where he dove into cosmology, theoretical physics, and microbiology at the age of ten. But he calls his subject matter “mass behavior,” a field that goes from the crowd behavior of quarks to the twists of geopolitics and popular culture.
From 1968 to 1988, Bloom created an entirely new form of participatory research in cultural evolution, political science, and social psychology. He turned down four graduate fellowships and embarked on what he calls his Voyage of the Beagle, an expedition to the heart of the beast, to the dark underbelly where new myths and new shifts in mass emotion are made.
The result: Bloom edited and art-directed an experimental graphics and literary magazine that won two National Academy of Poets prizes; co-founded a leading commercial art studio, Cloud Studio, and was featured on the cover of Art Direction Magazine; edited the national music monthly Circus and was credited with founding a new magazine genre, the heavy metal magazine; then founded one of the leading entertainment public relations firms of the 1970s and 1980s, the Howard Bloom Organization and helped generate $28 billion in revenues (more than the gross domestic product of Oman or Luxembourg) for companies like Paramount Pictures, New Line Cinema, Sony, Disney, Pepsi Cola, Coca Cola, and Warner Brothers. Bloom helped drive home films ranging from Purple Rain and the Talking Heads’ Stop Making Sense to Down and Out in Beverly Hills, Ruthless People, and Outrageous Fortune. And he was a professional star-maker, helping build the careers of figures like Prince, Bob Marley, Bette Midler, Michael Jackson, Billy Joel, Paul Simon, Billy Idol, Peter Gabriel, David Byrne, John Mellencamp, and Queen.
A recent visiting scholar in the Graduate Psychology Department at New York University, Bloom is the author of The Lucifer Principle: A Scientific Expedition Into the Forces of History ("mesmerizing"—The Washington Post) and Global Brain: The Evolution of Mass Mind From The Big Bang to the 21st Century ("reassuring and sobering"—The New Yorker).
Bloom has been the subject of TV specials in Britain, Holland, Spain, and Australia. He has appeared on Good Morning America, The Today Show, and CNN in the US. Says one British viewer, “I have honestly never seen anything like this before. It’s televisual narcotics for the soul.”
Pavel Kurakin of the Keldysh Institute of Applied Mathematics of the Russian Academy of Science in Moscow concludes that, “Bloom has created a new Scientific Paradigm. He explains in vast and compelling terms why we should forget all we know in complicated modern math and should start from the very beginning. …Bloom’s vision calls on us to trace the evolution of mass moods from the Big Bang to the present. …[His] Grand Unified Theory… opens a window into entire systems we don't yet know and/or see, new…collectivities that live, love, battle, win and lose each day of our gray lives.”
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