FOR IMMEDIATE RELEASE
October 31, 2008
Buffalo International Film Festival Launches Google Campaign to Promote Western NY Media Jobs
Buffalo, New York, USA
The Buffalo International Film Festival has launched an international, internet advertising campaign using its Google Grant to promote the media talent pool in Buffalo and Western New York.
In the last 7 days alone, more than 67,000 advertisements for the Western New York and Buffalo Film and Video Industry were displayed worldwide. That breaks down to about 7 ads a minute, 24 hours a day.
"The best way to grow Media Production in the Western New York Region is to make international film and video producers aware of the talented individuals in this region," said Edward Summer, President of Buffalo International Film Festival, Inc. (BIFF). "We have worked locally with talented artists, camera people, producers, directors, and more, but as far as the rest of the world is concerned they barely exist. We want to change that by attracting international attention."
"The corollary to this, of course," Summer continued, "is for the local professional community to join together and cooperate in presenting themselves as a friendly, coordinated talent pool."
The Google Grant program provides special search-based advertising (through Google AdWords) that appear when people all over the world do Google searches. A recipient of a 2008 Google Grant Award, BIFF is using the grant to promote their screenings and other not-for-profit activities in more than 125 countries.
Any working professional may submit their information which will be collected for a future directory.
Mr. Summer, who has worked with extremely talented individuals in many aspects of the Motion Picture and Entertainment industries, said that "You cannot underestimate the importance of a coordinated directory of local talent -- grips, stylists, photographers, sound, assistant directors, and more -- as well as production and post-production facilities that are modern, accessible and affordable to a producer coming into an area to shoot a film. There is no question about the value of a cooperative, supportive, local film community."
Buffalo International Film Festival is a 501c3 not-for-profit charity organized to present the accomplishments of the world's film community and their relationship to the Western New York region. It has produced more than 25 events in 2008. BIFF depends upon contributions and other forms of public support.